DUREX

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graphite pencil winner

The laddish humour in communications around condoms mean only 2% of women carry a condom. We need to speak directly to women, to remove stigma and give them a safe place to buy them. 

Speak directly to women, showing Durex as a lifestyle brand.

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Packaging is re-designed.

Screen Shot 2020-07-08 at 12.50.00 copy.

Condoms are sold on the Health and Beauty section of ASOS.

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We speak to women on social.