DUREX

graphite pencil winner

The laddish humour in communications around condoms mean only 2% of women carry a condom. We need to speak directly to women, to remove stigma and give them a safe place to buy them. 

Speak directly to women, showing Durex as a lifestyle brand.

Packaging is re-designed.

Condoms are sold on the Health and Beauty section of ASOS.

We speak to women on social.