EARLY LEARNING CENTRE
Creativity wins when you remove distractions.
Complicated toys overstimulate toddlers, stunting their development of creative thinking and long attention spans. Parents are easily wowed by flashy toys, but we need to show parents that the best toys to help their children’s development are often the simplest.
We'll use print to tell people about the campaign.
Online, we will run a competition. Children will be given an image of the toy to draw over, and be asked to write a 100 word short story about what they have drawn. The best 100 will be displayed in an exhibition.
In store, children can tell their own stories using the simple toys. This is photographed and recorded in their very own children's book.