How The Grinch Stole Christmas
Help the Whos save Christmas
We created a campaign for the film 'How The Grinch Stole Christmas'. We needed to generate buzz and get people talking about the film and its characters running up to the premier, making it the film for families to go and see over the holiday period. Organising idea is to Help the Whos save Christmas and we executed this through a transmedia campaign.
Piers' Christmas light switch on is interrupted by a projection map of the grinch.
The hijacking is reported on by Newsround, but the broadcast is also interrupted by the Grinch.
Children would be directed to the Whoville website, where they can play games, report sightings of the Grinch, and send him postcards.
When they send in their postcards to the Grinch on the website, he will tweet them with some mean comments.