top of page

THE GENDER AGENDA

live work

Does Ad Land still have a sexism problem?

Me and a my partner Nina had experienced gender bias in the ad world before we even set foot in an agency. We knew it was an industry-wide problem, so conducted a study to prove it. Quite simply, we sent our book to 40 creatives as ‘Liam & Harry’ and to another 40 creatives as ‘Emma & Hannah’ and observed the differences in treatment for the same work. Everything was the same, the emails, the portfolio, everything. Other than the names attached. View the full study here. 

Screenshot 2021-05-11 at 17.11.33.png
Screenshot 2021-05-11 at 17.14.23.png
Screenshot 2021-05-11 at 17.15.13.png
Screenshot 2021-05-11 at 17.27.57.png
Screenshot 2021-05-11 at 17.19.39.png

150k+ social post impressions
 
16k website views

£0 spent

qooMYOzU.jpeg
bottom of page